Grand Theft Auto IV The Lost and Damned download content available in store

US retailer Gamestop will make the upcoming Grand Theft Auto IV - The Lost and Damned - Download Content (DLC) available in store, according to its website.

Grand Theft Auto - The Lost And Damned, will be bundled with a GTA IV poster and comes in the form of a promotional code rather than a disc.

The move is thought to be an attempt to encourage more consumers to purchase the download as well as subscribe to Xbox Live.

The Xbox 360 exclusive content will be available on February 17, 2009 at a cost of $19.99 that's £13.

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